Since 1973

Since 1973


Rooted in the Southwest. Worn by the World.

Some stores sell jewelry. We tell stories.

For over 50 years, Squash Blossom Fine Jewelry has been a landmark in the heart of Vail Village — a place where the spirit of the American Southwest meets the sophistication of contemporary design. What began as a love affair with turquoise, silver, and the rich artistic traditions of the Southwest has grown into one of the most beloved fine jewelry destinations in the Rocky Mountains.

Squash Blossom has been a prominent figure in Vail's cultural landscape for over four decades. Family owned and operated and located in the heart of Vail Village since 1973, the store has become an institution known for its commitment to showcasing the finest jewelry and art pieces.

People come to Vail for scenic beauty and a soul-filling experience. At Squash Blossom, we strive to capture and deliver this feeling to everyone who walks through the door. For the last 50 years, we have curated the best in designer jewelry for our clients, with a focus on unique, creative, artistic and classic pieces