Penny Preville


First inspired by the sparkling treasures in her grandmother's jewelry box, Penny Preville has emerged as an award winning jewelry designer, whose signature style is defined by femininity, luxury, and an eye for intricate detail. Preville studied art design and jewelry making from an early age through college and soon began selling signature designed jewelry that would come to be her namesake collection. Fusing old world techniques and details with a contemporary sensibility, Preville's collections struck a balance with elegance, fashion, innovation and "wearability."

"I am influenced by fashion and culture, but I also believe in continuity. A designer should remain true to their style," she explains. "I am constantly refining the collection and re-evaluating the customer's needs." Preville adds, "It's fun! But the challenge is to keep pushing one step ahead of what women want. Jewelry is very personal and individual to the wearer, my goal is to keep designing pieces that will make a woman look and feel fabulous."


Pendant Necklaces

Penny Preville's entrepreneurial spirit and natural talent was a key to her winning the 1978 JA New Designer of the Year Award. Numerous excellence in design awards and accolades for consumer advertising were to follow. Preville has been profiled and featured in many fashion and trade magazines, as well as many top regional publications. Preville's wedding ring designs have twice been highlighted on The Today Show "Throws a Wedding" segment and featured in top bridal publications.

Penny Preville designs have been worn through the years by celebrities on the red carpet, in movie and television productions, and in their personal lives. Celebrities who wear and collect her designs include: Nicole Kidman, Mira Sorvino, Rosario Dawson, Eva Longoria, Marcia Cross, Felicity Huffman, Sandra Bullock, Hayden Panettiere, Anne Hathaway, Drew Barrymore, Blake Lively, Anna Paquin, Sarah Jessica Parker, Oprah Winfrey, and the iconic Jackie Onassis.

Visit us in Vail


Come in to view Penny Preville's newest collection at our Vail location.

The Squash Blossom located in the heart of Vail Village is known for its unique diverse collection of fine jewelry from all corners of the world.